Fast Company features BUCK and wild’s brand identity and digital experience for Turion Space

How does a space company convey its message without relying on space company clichés? Fast Company covered the new brand identity by BUCK and the web experience by wild for Turion Space, a space infrastructure company. Turion Space needed an identity that stood out from stereotypical imagery and sparked optimism about the final frontier. 

BUCK translated this hopeful feeling into soft, nostalgic lighting and purple hues. “It helped ground the brand in a visionary and yet tangible and believable version of space,” said Mike Payne, BUCK Creative Director. The visual system also features a custom wordmark and ASCII-inspired imagery that evokes Turion’s foundational space technology.

wild took the new identity and implemented it into Turion’s website, where scrolling takes the user from the ground—missions, numbers, and logistics—to an increasingly zero-gravity feel the further you go. “By the time you reach Starforge, the site itself feels like it’s in orbit,” said Eva Landaluce, wild Creative Lead.

Read more about the work in a full feature on Fast Company, here.